Centro’s Day

Centro is an institution of higher education in design, communication, film, digital media, and architecture that catalyzes potential energy into professional creative strength. As part of the event to invite senior high school students to explore the campus and encourage them to consider enrolling, a commemorative poster was created, which served as the basis for the rest of the event's identity. The intention of the poster, in addition to conveying the creative cultural atmosphere of the school, was to attract a broader male audience. This was attempted through the use of sharp and angular shapes, bold typography, and a color palette with high contrast.

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© Daniel Vera 2024