Champion: The Match By Heineken

To celebrate the UEFA Champions League final, Heineken created "Champion," a party where both brands merged to watch the match and promote shared values. The identity that emerged from this fusion is primarily composed of two elements shared by both: the star and the color red, to which green and Futura Condensed were integrated as emblems of the organizing brand, Heineken. The whole aesthetic was designed to convey dynamism, agility, and strength, values commonly associated with the ideas and lifestyle exhibited by both brands.

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© Daniel Vera 2024